Meet The propertyCEO Team

Leadership Team

Ritchie Clapson CEng MIStructE


  • Ritchie has been involved in property development for almost 40 years, and as co-founder of propertyCEO, he coaches both novice and experienced property developers how to create substantial returns from small-to-medium scale developments
  • Ritchie’s development pedigree speaks for itself. A qualified structural engineer by profession, he’s not only worked on hundreds of new-build, commercial and industrial conversion projects, he’s also trained and mentored countless developers and property professionals during his long career in the industry
  • A business coach and strategist, he built up one of the country’s leading structural engineering firms and was appointed by the government as peer review engineer for the London 2012 Olympic Stadium
  • Ritchie is a regular visiting expert and panelist at property events across the UK, and is currently involved in numerous development projects

Ian Child


  • Ian has over 30 years’ experience in corporate leadership, having led a pan-European business unit for one of the world’s largest private equity companies, with responsibility for nine-figure top-line annual revenues
  • During that time, Ian worked with some of the world’s most dynamic organisations, and learned first-hand how they train their people and their businesses to be successful
  • A passionate advocate and student of mindset and performance coaching, Ian created personalCEO to integrate his extensive business and mindset knowledge into propertyCEO’s training
  • His deep understanding of personal and business branding underpins propertyCEO’s comprehensive training in this area, allowing students to gain credibility as first-time developers
  • Ian oversees propertyCEO’s teams of Accountability, Branding and Performance Coaches who work one-to-one with students to help them launch their development businesses and overcome any roadblocks to success
  • Ian also writes articles for many industry publications and websites, as well as authoring books on property and personal development.

Client Relations

Dan Nelson

Client Relations Director

Dan is an established property developer, landlord and business coach who has worked in the property industry for almost 20 years. He is co-founder of the Harnel Group and is a regular guest at many of the largest property events across the UK. Dan has a passion for helping and supporting those looking to get into property development, and is currently working on numerous development projects across London.

James Benge

Client Relations Liaison

James is an established buy-to-let landlord who plays an important role at propertyCEO working in the Client Relations area. He can often be found at many of the UK’s largest property exhibitions and events where he shares insights about propertyCEO and talks to students who are interested in getting into small-scale property development for the very first time. James is also part of the support team for our live Academy Day and Developers Club workshops.


Lucy Gray

Head Of Marketing

Lucy boasts over two decades’ marketing experience in senior management positions across a number of industry sectors, including construction. She is responsible for propertyCEO’s marketing activity across all platforms, both digital and traditional.

Teah Gillingham

Social Media & Administrative Assistant

Part of our marketing team, Teah is responsible for enhancing propertyCEO’s online presence across all of our social media channels, whilst also providing assistance to our wider propertyCEO support team.

Coaching Team

Jan Beldon

Business Coach

A qualified business coach and mentor, Jan brings over 30 years’ business and finance leadership experience to propertyCEO. She has worked with many business owners, executives, and SMEs to help them achieve some incredible results, drawing on her historic experience as Finance Director for a number of world-class businesses.

Cara Moore

Head Performance Coach

Cara Moore ICF PCC is one of less than 400 Professional Certified Coaches with the International Coach Federation (ICF), which is globally regarded as setting the gold standard in coaching. Having started her career as a RICS Chartered Surveyor before becoming a leading leadership and life coach, Cara is ideally placed to help property developers get the best results from themselves.

Karin Mueller

Performance Coach

Karin is a certified executive development coach who enables professionals to enhance their leadership skills and progress their property development careers. Having worked in the corporate world for almost two decades she brings a wealth of business and personal experience to her coaching practice. Karin has an empathetic and pragmatic coaching style that empowers students to reach their goals.

David Butterworth

Performance Coach

With 20 years experience of coaching individuals in the private and public sector, David can provide clarity of thought, build confidence, and support you to move forward with action. As a Business-Life and Performance Coach, David can provide you with the space to think and reflect, connecting to your purpose, values and beliefs that underpin your vision and direction of your Business-Life.

Sam Beddoe

Accountability Coach

Following an illustrious career in the police force, Sam became a highly successful property investor and has experience in many different property sectors, including single lets, HMOs, refurbishment, title splitting, lease extensions, commercial conversions, planning gain and serviced accommodation. She is the founder and CEO of property development company Revive Holdings and is also a graduate of propertyCEO.

Jo Balston

Branding Coach and Accountability Coach

Jo is propertyCEO’s branding expert extraordinaire! A design professional with over 20 years’ experience in the construction industry, Jo brings a wealth of branding and design knowledge to propertyCEO. She is also an established property developer, having founded New Light Property Group in 2019, and is a propertyCEO graduate.

Dan Stiles

Head Technical Coach

Dan is a highly experienced Project Manager offering his expertise through his company Syndicate Group Southern. Dan originally founded DDS Consulting, a leading construction cost management specialists and quantity surveyors. As business grew and his services were needed for both commercial and project management, Dan amalgamated the two together and Syndicate Group Southern was born. As the Head Technical Coach, he helps students analyse deals and work out the best way of maximising development opportunities.

Dickeesha Stiles

Cost Consultant

As a Senior Quantity Surveyor, Dickeesha is the technical coach responsible for critiquing our student’s costing skills. A developer in her own right, she has a great depth of experience that helps ensure that students use the right pricing assumptions for their deals.

Mike Sandhu

Architectural Consultant

As a partner at chartered architects SC Architecture, Mike has been in the construction industry for over 20 years where he has built an outstanding reputation. He specialises in planning applications and building regulations approvals; new builds and refurbishments, both residential and commercial.

Colin Smith

Planning Consultant

As the head of CJS Planning Services, Colin is one of the country’s leading planning consultants and a fountain of knowledge on all things relating to building and planning regulation. With over 20 years’ experience, Colin’s expertise in respect of Permitted Development Rights makes him highly sought after by developers across the UK.

Derek Mason

Structural Engineering Consultant

Derek Mason CEng PrEng MSc(Eng) MSAICE MICE MIStructE is the head of award-winning structural engineering consultants Super Structures Associates and has over 35 years’ experience as a Chartered structural engineer. He has worked on projects of many sizes and complexity across the world, and is also the best-selling author of “Will It Stand Up?” following his peer review work on the London 2012 Olympic Stadium.

Support Team

Carolyn Hobbs

Support Team Manager

Carolyn has been a key part of propertyCEO from the outset and plays a critical role in heading up our Helpdesk. Her team is dedicated to answering support tickets from our students, co-ordinating the Live Q&As, and making sure that everything generally runs like clockwork.

Tayla Clapson

Executive Assistant

Tayla works for Ritchie as part of our executive support function. She also has responsibility for propertyCEO’s social media activity. A member of the Clapson dynasty, she is also mum to Benji the Wonder Dog.

Grace Varley

Executive Assistant & Inclusion Ambassador

Grace works for Ian as part of the executive support team. She also manages propertyCEO’s executive office premises and as propertyCEO’s Inclusion Ambassador, is responsible for ensuring that our training and content is as accessible as possible.

Ella Clapson

Events Manager

As Events Manager, Ella is responsible for managing propertyCEO’s training and speaking events, including our Academy Days, Masterclass Workshops and Developers Club events.

Sam Gould

Support Team

A self-confessed techie, Sam has a great understanding of all the systems that are behind the scenes, keeping things running smoothly and helping with any questions and queries that come into the Helpdesk.

Abbie Mason

Support Team

Abbie has developed the art of juggling since joining the team, from managing the questions that come into the Helpdesk, to helping new students get up and running to ensuring everyone gets onto the relevant webinars and meetings.

Frances Karsenbarg

Support Team

Frances is a member of our Helpdesk team, dedicated to helping our students get up and running, and assisting with any questions and queries they have.


Wonder Dog

Benji is yet another member of the Clapson clan and boasts an Instagram following of thousands.


Cat-chasing Liability

A member of the Child family, Teddy is fairly hairy, incredibly naughty, and has zero followers; just the four superfans.