“Everything counts…”

Personal branding is critical in the world of property, no matter which part of the market you’re involved in. Whether you’re buying to rent, developing property, sourcing or doing rent-to-rent, you need people to see you as a credible person with a credible business. The problem comes when people limit their branding efforts to things like their business card and their website – the reality is that there is a lot more you need to do to get your branding on point.

However help is at hand – in this episode Ian gives us 5 guiding principles on personal branding, plus you also get to do some homework – what’s not to like!

We also find out what happens when Diego the ginger cow meets Ritchie the Lycra-clad blur.

The propertyCEO Podcast gives you an inside track in the world of property for investors and developers, both new and experienced. Your two hugely experienced hosts discuss a wide range of subjects, while usually managing to disagree about something. A highly relevant yet often irreverent look at the world of property from many different perspectives, the propertyCEO Podcast is your one stop shop for tips, anecdotes, and highly useable property and business information.

For more propertyCEO stuff, follow us on Facebook @propertyceotraining and on Twitter @ Property_CEO, or go to our website propertyceo.co.uk.

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Hosts: Ian Child and Ritchie Clapson




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